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domain name

SECURING YOUR DOMAIN NAME

When moving online, securing your domain name is of vital importance. Globally, Toys R Us had to close its stores due to its failure to innovate its business model, incorporate technology and adapt to changing consumer behaviour. One of the factors in its undoing has been its failure to successfully move its shopping experience online in the way competitors like Amazon, Walmart and Target have been able to. Luckily for us, Toys R Us South Africa has embraced technology. The South African toy retailer has an online site and two apps, Toys R Us Shopping App and Babies R Us Registry App – and was therefore, amongst other reasons, not affected by the Toys R Us global closure.

Having a company website / online store in this day and age is becoming pivotal to the success of any organisation and securing your domain name is the first step. However, once your e-commerce business starts to flourish, competitors and online criminals might be looking to take advantage of your success.

Reasons to secure your domain name:

”Cybersquatting” – the practice of registering, especially well-known company or brand names, as domain names, in the hope of reselling them at a profit. In 2015 Ye Li registered rolls-roycemotorcars.co.za, whereafter she offered to transfer the domain name to its rightful owner against payment of US $ 5 000.

“Typosquatting” – also known as URL hijacking, is a form of cybersquatting that targets internet users who incorrectly type a website address into their web browser. In the infamous Tvvitter attack, a look-alike fake website “Tvvitter” was created in order to steal users’ login credentials.

“Drop-catching” – can be described as the automated registration of a domain name that has lapsed due to non-payment of the renewal fee. In August this year a fraud alert was published after cipro.co.za, belonging to the predecessor of the Companies and Intellectual Property Commission (CIPC) was scooped up by a Mexican man, Miguel Antonio Gomez, after its registration lapsed. He used the domain to redirect browsers to a Czech website providing hacking services. By getting his hands on the domain name, he could also potentially distribute legitimate-looking phishing emails which could be crafted to steal sensitive information.

Conclusion

Securing your domain name is vital to protect your brand. Unfortunately, many people do not think about protecting their domain name until it is too late. Disputes have arisen more and more frequently over the past few years with domain names becoming an invaluable commodity. Fortunately, South Africa has an established, cost efficient and expeditious dispute resolution procedure for domain name conflicts. The procedure entitles any party to lodge a complaint against a co.za domain if it “takes unfair advantage of the rights” of that party or “is contrary to law or likely to give offence to any class of persons”.

SwiftTechLaw specialises in technology law and will gladly assist you with any matters relating to domain name registrations and disputes. Contact us here.

 

 

Technology Attorney

EVER HEARD OF A TECHNOLOGY ATTORNEY?

Most people recognise the terms divorce attorney, conveyancer and criminal attorney, but only a few are aware of the growing need for a technology attorney. Worldwide, the evolution of technology has brought about a multitude of legal problems and South Africans are not immune to these, yet not a lot of people have ever heard of a technology attorney.

Business continues to move online and in any conversation you’ll come across the words “data privacy”, “cyber-crime”, “online retailer”, “App development” and many more.

So what exactly does a technology attorney do?

Basically – anything to do with the law and technology. Here at SwiftTechLaw we specialise in the following areas:

GRC (GOVERNANCE, RISK AND COMPLIANCE) – which includes PRIVACY LAW COMPLIANCE (POPIA & GDPR). Information privacy is a hot topic at the moment as the Information Regulator creeps closer to being established. Once this happens South African organisations will need to comply or face hefty penalties. We assist our clients with their compliance, which includes providing them with all required documentation, training and website updates.

DOMAIN NAME RIGHTS AND DISPUTES – Having a company website / online store in this day and age is becoming vital to the success of any organisation and securing your domain name is the first step. We assist with any matters relating to domain name registrations and disputes.

APP DEVELOPMENTHave an idea for a new app? SwiftTechLaw can assist.

CRYPTOCURRENCY TRANSACTIONS – Crypto-currency investment remains the wild west of South Africa’s financial landscape. There is no cohesive regulation which restricts transactions or facilitates trade and this exposes investors to many risks. Organisations providing platforms for cryptocurrency transactions should also keep up to date with the latest regulations in order to minimise the risk for themselves and their investors. We assist by providing legal opinions and advise on how to minimise the risk of cryptocurrency transactions while the regulation thereof remains mostly unclear.

SOCIAL MEDIA RIGHTS PROTECTION / SEXTORTION / CYBERBULLYING / REVENGE PORN

START-UP / INCUBATOR ASSISTANCE – We assist start-ups with Non-disclosure Agreements, Non-compete Agreements, Registering different types of intellectual property (I.P), Contractual Terms of Business for each specific start-up, Website Privacy Policies and T&C’s, POPIA and GDPR Training.

TRADEMARK REGISTRATION Trademark registration is a crucial first step for your start-up in order to ensure that you are able to continuously build your brand. If you decide that you don’t want to register your trademark, or that will get around to it once your company has become more established, it’s important that you understand the possible implications of not investing in the protecting of your intellectual property. Let us assist you in building your brand by with our trademark registration services.

COMMERCIAL TECHNOLOGY LAW  need to register a new company? Need assistance in the drafting of End User Licence Agreements? Software Agreements? Or Tech Deal Structuring? SwiftTechLaw provides a wide variety of legal services relating to commercial technology law.

TECHNOLOGY AND CIVIL LITIGATION need to send a letter of demand? Don’t know what your options are in terms of legal recourse? We assist clients in settling or proceeding further with their legal disputes.

We also specialise in ARTIFICIAL INTELLIGENCE, CYBER CRIMES AND HACKING, ELECTRONIC SIGNATURES, GAMBLING AND GAMING TRANSACTIONS, CONSUMER RIGHTS AND DISPUTES.

Contact SwiftTechLaw here to assist you with your legal needs.